The new TV ad, What A Difference A Shake Makes, is running across a number of terrestrial and digital TV channels for three weeks and features ‘The Shake Squad’, repositioning the brand to broaden its appeal to young adult men.
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The £2m marketing campaign includes TV, Video On Demand, viral communication via Facebook including web and smartphone, a branded YouTube channel, Twitter profile, social media amplification, outdoor, display, in-store POS, trade press advertising and consumer and trade PR.
Source: FrieslandCampina
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