Jamba currently offers Whirl’ns Frozen Yogurt in roughly 122 California (US) stores and has future expansion planned for the highly popular product line.
Under the terms of the licence agreement, the trademarks ‘Powered by Yogen Fruz’ and ‘Yogen Fruz’ will be prominently featured in customer-facing materials available in all designated Whirl’ns outlets.
Aaron Serruya, president and CEO of Yogen Fruz, said: “Jamba is a widely recognised brand that is very popular among US consumers. Given the high level of consumer brand awareness and high quality reference, associated with the Jamba Juice brand, along with their broad USA location placement, we believe that this arrangement provides an effective method of brand enhancement and awareness in support of our continued Yogen Fruz growth initiatives in the USA market.”
Source: Jamba Juice
© FoodBev Media Ltd 2024