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Transparency Market Research has published a report: Yogurt market – North America scenario, industry analysis, size, share, growth, trends, and forecast, 2013 – 2019.
This comprehensive market research report states yogurt market in North America was valued at $7.3bn in 2012, and is expected to reach $11.7bn by 2019, growing at a CAGR of 8.2% from 2013 to 2019.
The yogurt market research report identifies the strengths, weaknesses, opportunities, and threats. It also helps in understanding the key growth drivers and restraints the yogurt market in North America is facing. The report helps in analysing the macro-economic factors impacting the yogurt market in North America. With tools such as Porter’s five forces analysis and value chain analysis it gives the readers the exact insights into this booming industry.
Yogurt is a dairy product made by bacterial fermentation of milk. With growing awareness about its benefits, yogurt is fast becoming an accepting replacement for many unhealthy items in a meal. Today, yogurt has become an important part of the meal in many diets. Some of the noteworthy health benefits of yogurt are supply of good bacteria called probiotics, excellent in treating conditions such as constipation and diarrhoea, calcium supplement for the lactose intolerant, boosts immune system, and a healthy snack. Owing to these benefits, the yogurt market in North America is witnessing an upward trend on the success graph. The other important factor contributing to growth of yogurt market in North America is growing concerns of obesity. Despite such strong key growth factors, yogurt market in North America faces challenges such as pre-conceived notions about dairy products and high manufacturing costs.
The yogurt market in North America has been segmented on the basis of type and geography. On the basis of type, the yogurt market is categorised as set yogurt and frozen yogurt. In terms of geography, the yogurt market in North America includes regions such as Mexico, Canada, and the entire US. market.
Analysts predict Mexico to be the next big market for yogurt in North America. The demand in Mexico for yogurt will be supplemented by changing and improving diet options, rising disposable incomes, and ever-growing population base. Yogurt market is expected to find great popularity amongst youngsters as it is being packaged and perceived as healthy snack for dessert. As competition increases amongst key players, it is resulting in product innovation, thus bringing down the cost. Additionally, easily accessible distribution channels such as department stores, hypermarkets, and supermarkets will fuel the frozen yogurt and set yogurt market. Greek yogurt, a type of yogurt, is fast gaining ground in Canada region of the North America.
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