Yogurt brand Yoplait has released a collection of six limited edition cup designs, inspired by the dresses of fashion designer Christopher Straub.
Yoplait’s Signature Collection covers the harvest peach, orange créme and strawberry flavours of its Yoplait Original product line, as well as blueberry patch, key lime pie and strawberry and banana varieties of Yoplait Light. The flavours themselves remain unchanged.
“Known for his out-of-the-box stylistic creations”, Straub is originally from Minneapolis, Minnesota, where the General Mills-owned yogurt brand is based.
On redesigning the cups, Straub said: “I really thought about the personality of not only the flavors, but those textures and the colors in the dresses.”
April Cathcart, key account manager for dairy for General Mills, said: “Christopher had an existing relationship with the Yoplait team and has been a huge supporter of the brand. His love of Yoplait, unique design talent and Minnesota roots made him the perfect partner to bring this project to life.”
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