YottaMark will integrate the ShopWell team into its HarvestMark Insights group, and ShopWell’s website and mobile applications will become YottaMark branded properties.
The ShopWell app helps people make decisions about the food they eat. Personalised results show food scores and recommend foods based on the shopper’s specific dietary needs. The recommendation engine technology is powered by patent-pending algorithms designed by Registered dietitians and statisticians, and draws on guidelines set by the Food and Drug Administration (FDA), US Department of Agriculture (USDA), the Institute of Medicine (IOM) and the latest peer-reviewed research.
“This acquisition anchors HarvestMark’s strategy as the leading provider of trusted information about food, and provides a critical channel to reach shoppers across the entire grocery store,” said Elliott Grant, YottaMark’s founder and CTO. “A producer will now be able to determine which characteristics drive preference and repeat purchase.
“A retailer will have the ability to rapidly measure how merchandising, store operations or supply decisions are affecting shopper satisfaction. In today’s highly competitive food market, this edge provided by shopper insights can make the difference between a profitable product and failure.”
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