According to research led by Dr Richard de Visser, a senior lecturer in Psychology at Sussex, young people are highly likely to underestimate their own consumption of alcohol units, even if they have some knowledge of government guidelines.
The study, which is published in Drug and Alcohol Review, involved surveying 18-25 year-olds about their knowledge and beliefs about safe drinking. The participants were then asked to pour their usual measure of a drink (wine, beer or vodka), followed by what they believed to be a unit of that particular drink.
The researchers found that the usual drinks were substantially larger than one unit, as set by government guidelines, with nearly two thirds of participants underestimating the unit content of the drinks they had poured.
In the survey, which tested knowledge of the government’s guidelines about alcohol consumption, fewer than half the respondents gave correct responses to five of the seven questions, although most were able to correctly state the recommended daily units for men and women.
“Our results indicate that young people tend not to possess the knowledge and or skills required to drink alcohol in accordance with government guidelines” says Dr De Visser. “Using drink-pouring tasks as part of this education could promote better understanding of alcohol units and more accurate reporting of alcohol consumption.”
However, he acknowledges that the success of getting the message across to young drinkers depends on how motivated they are to take in the information.
Source: University of Sussex
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