Global branding and design agency Blue Marlin has created packaging for the new range, which will be available from May in UK bars, as well as in retailers from supermarket to high-end department stores, including Harvey Nichols.
Blue Marlin was the creative agency behind the first incarnation of Zeo, which launched last summer.
“Rather than relying as much on the subtleties of mystery and sensuality, which were so prevalent in Zeo’s market debut, the new design focuses on bold standout and the intriguing origin of the drink,” said Blue Marlin London creative director Simon Pendry.
Freedrinks CEO Martin Hall said: “Zeo’s launch sets out the intent of Freedrinks Ltd, whose aim is to bring innovation into the soft drinks market. Blue Marlin has been one of our partners from the very beginning. With expertise and commitment, they’ve helped the Zeo brand communicate its unique offer, style and story with a stunning, beautiful design.”
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