Entry criteria

All products entered must have been launched/created from March 2017 onwards.
Products that are not yet in the market can still be entered as long as they are in their prototype/packaging stage by the closing date of this scheme. Products can be entered into multiple categories.

All products must:
• be fit for purpose and fit for market
• be able to justify or support any claims made
• clearly communicate benefits – from nutrition, health and functionality, to fun or simple refreshment. On-pack communications must be clear and meet government guidelines where applicable.

Newcomer brands or businesses which have:
• delivered a unique proposition either with their products in respect of genuine ingredient or packaging innovation – or through effectively communicating consumer benefits and/or through environmental sustainability, CSR or ethical behaviour.

New ingredients that offer:
• measurable advantages for manufacturers and/or consumers
• added value for producers and consumers in terms of health, nutrition, taste, mouthfeel, or sweetness
• market impact: for developing a product category or extending consumer choice.

Packaging innovation that:
• measurably improves consumer convenience and usability – ease of use/opening dispensing/extends shelf-life
• offers added value for brand owners and creates differentiation
• creates new consumption occasion opportunities
• makes a measurable contribution to environmental sustainability:
– through reduction in raw material use/lightweighting/water and energy conservation
– consideration of post-consumer waste recovery/recycling/reuse.

Packaging designs that:
• achieves effective stand-out through excellent and original design
• effectively communicates ingredients and health benefits

Manufacturing or processing innovations which deliver specific benefits and represent real breakthroughs in the following areas:
• new technologies saving time or money in food manufacturing and throughout the distribution chain
• improving environmental sustainability criteria: – managing energy or water use; lightweighting product; reducing carbon footprint through implementation of new technologies
• improving packing line efficiency and safety
• smart technologies to improve tracking.

Sustainability initiatives which create measurable environmental benefits in the following areas:
• light weighting of packaging/post-consumer waste reduction
• water and energy conservation
• environmental initiatives that make a major contribution to a company’s published Corporate Social Responsibility reporting.

Marketing campaigns, activations, store promotions, print, online, social media, or point of sale campaigns that:
• entertain, inform or educate consumers
• demonstrate originality.
• promote or provide education around specific themes such as: nutrition; portion control; weight management.
• promote the importance of energy balance ie balancing calories consumed with those expended through exercise.

Aspects of a product which directly reflect the following issues may be taken into account:
• the health and nutrition debate
• use of ingredients and portion control
• the environment – from innovative and responsible packaging to packaging waste to ‘food miles’.

Scoring:
• The case – An overview of the product/innovation/initiative
• Business driver – Targeted business benefits, context, customer insight
• The creative innovation – The solution to the identified customer/industry need
• The impact – The effectiveness of the product/innovation/initiative

35% of all entries are shortlisted as finalists, and a winner is awarded in each category from amongst finalists.

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