Innovations

Morrisons opens ‘M local’

Shaun Weston14 Jul 2011

Retail design specialist Fitch has devised the strategy, visual identity, interiors and architectural detailing of the M local, a new convenience store format for UK supermarket chain Morrisons. The first store opened in Ilkley in West Yorkshire this month.

© Fitch
© Fitch
© Fitch
© Fitch