The Beghin Say Ligne brand now carries the Stevia PureCircle trust mark.
Beghin Say Ligne is the newest sweetener under the Beghin Say brand and the first sweetened with natural origin stevia extracts. It consists of a blend of sugar and stevia extracts by PureCircle that provide the same sweetness as Beghin Say’s other sugar products, but with less sugar and calories per portion, the company said.
Jason Hecker, vice president global marketing and innovation for PureCircle, said: “Consumer demand for more natural, great tasting calorie reduction continues to grow around the world. Beghin Say Ligne is a great example of the benefits of bringing together two great sweeteners-stevia and sugar to meet these consumer needs.”
The trust mark is currently being licensed by leading brands in the EU, US, Latin America, Europe and Asia across more than 85 food and beverage products such as Silk Light soymilk, True Lemonade drink mix and Steviacane table top sweetener in the US, as well as Go Coco coconut water in Australia and 100% Stevia table top sweetener in Brazil.
Source: PureCircle
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