Krispy Kreme teams up with Hershey on Chocomania collection

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Krispy Kreme teams up with Hershey on Chocomania collection

Melissa Bradshaw

20 February 2024

Confectionery

Krispy Kreme teams up with Hershey on Chocomania collection

Krispy Kreme has launched a new Chocomania doughnut range in the US, partnering with chocolate brand Hershey. The Chocomania collection launched yesterday (19 February) and will be available for a limited time at participating stores. The range includes four brand-new doughnuts. Galaxy Brownie is filled with Hershey’s Special Dark Fudge Kreme and dipped in Hershey’s chocolate icing, topped with crunchy brownie pieces and rainbow sprinkles. Black & White Chocolate Chip Dream features Krispy Kreme’s Original Glazed doughnut dipped in white icing and drizzled with Hershey’s chocolate icing with mini chocolate chips. Chocolate Cake Overload features a Hershey’s fudge old-fashioned cake doughnut dipped in Hershey’s milk chocolate icing and decorated with a Hershey’s dark chocolate fudge buttercream dollop.

Finally, Hershey’s Chocolate Iced adds Hershey’s milk chocolate icing and a chocolate drizzle to a Krispy Kreme Original Glazed. Dave Skena, global chief brand officer for Krispy Kreme, commented: “For chocolate and doughnut lovers, Krispy Kreme doughnuts and Hershey’s chocolate is the ultimate pairing”. He added: “These are the chocolatiest doughnuts we’ve ever created, and we invite our fans to go all-in on enjoying and sharing them”.