UK creative agency Clip has completed a design and branding project for Piquant, a manufacturer of sauces and marinades.
Piquant has produced sauces, marinades, dressings and mayonnaise for over 20 years and recently commissioned Clip to create a new logo and packaging design to improve its brand image.
Clip developed a three-stage creative process, showcasing its knowledge of the food industry and highlighting an ability to approach any project with an original idea while following strict client guidelines.
“The team at Clip have done a fantastic job fulfilling our design requirements and ensuring that the heritage of the brand was kept in the form of the green oval and distinctive ‘P’ within the logo,” said Piquant sales director Mike Hooker. “We are experts in the production of sauce and marinades and we wanted our brand to reflect our knowledge of this industry. We have received some fantastic feedback from existing customers and new clients on our distinctive label design.”
Due to the nature of the product, Clip wanted to ensure that the client could print bespoke labels in-house as and when they needed them. A set of template labels were designed to work with Piquant’s internal printing setup, allowing flexibility and improved turnaround time. This branding project will be followed up with new marketing literature to help the sales team, plus a new website and PR campaign.
“Many foodservice companies are busy with customer relations and production challenges and they tend to ignore how their brand might appear to customers,” said Clip creative director Anish Mistry. At Clip, we believe that manufacturers should be taking advantage of having a distinctive visual brand combined with good packaging. This blend instantly sets them apart from their competition, who might look a little dated.
“Piquant’s new brand has refreshed their image while still reflecting their core business values, and will undoubtedly generate sales and customers loyal to the brand as well their products.”
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