Cafepod will launch a ‘bold’ new brand identity for its range of Nespresso-compatible coffee capsules.
The UK-based brand aims to revitalise the country’s at-home coffee market with a range of variants including Ristretto, Decaf, Livewire and Supercharger – the strongest of the entire range.
CafePod’s new branding, which uses a chevron motif and strong colour-palette, will be accompanied by an extension into beans and ground coffee for the entire range. The brand will also launch its sixth-generation coffee capsule, which benefits from improved crema, better barrier qualities and improved freshness with 5.5g of ground coffee in each pod.
The business will also add to its core range with a distinctive range inspired by coffee culture in some of the world’s most vibrant cities. The range will consist initially of four SKUs featuring images of Las Vegas, New York, Tokyo and Havana on pack. They will be available as pods, as well as ground and whole bean.
The brand was founded in London in 2011 by two South African hedge fund executives who found the in-home coffee market lacking in innovation and in need of a challenger brand that could help shake up the category with new varieties and a new approach.
CafePod co-founder Peter Grainger said: “2018 is our biggest year ever and we’re only accelerating as we evolve into a true coffee company with the launch of coffee beans and ground coffee. We plan to innovate and challenge existing brands across all coffee formats across the tired take-home coffee market. Challenging the status quo and not being afraid to take on the big industry players is part of our DNA and behind everything we do.”
The rebrand will take effect this month, with the new city-inspired coffee range launching in July.
© FoodBev Media Ltd 2020