This marks the first time the two companies enter into a partnership. DKSH, with its proven track record, is well positioned to help the German confectionery company to increase its Asian footprint and capitalise on the growth in consumption and purchasing power of the rising middle class in Asia.
“Singapore and Myanmar are very promising markets with high potential for growth,” said Nikolay Karpuzov, regional sales director for Haribo South East Asia. “By working closely with DKSH and utilising its capabilities for value-added services, we expect to see the results of this partnership with an increased market presence and market share gains.”
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