UK-based botanical drinks business Fentimans, makers of premium adult soft beverages, has launched an alcoholic version of its famous Fentimans ginger beer in 66 Morrisons stores across the country.
Ian Hadley, national off-trade controller at Fentimans, said: “We are delighted to be working with Morrisons to provide shoppers with a premium alcoholic option in the growing gluten-free category. Hollows & Fentimans can give consumers the same superior taste and quality that they associate with the rest of our premium soft drinks and mixer ranges.”
Hollows & Fentimans is a deliciously smooth and refreshing alcoholic ginger beer made using all natural ingredients. Delicious as a refreshing summer drink and, gently heated, it makes the perfect winter warming drink. Hollows & Fentimans is available in a 50cl glass bottle, with an ABV of 4% and is certified gluten-free.
“Not many years ago the gluten-free category was targeted at people with coeliac disease and wheat intolerances. All that has changed and the category is attracting new shoppers seeking a healthier alternative. Gluten-free beers are still in their infancy, but more and more people are attracted towards them because they are associated with a heathier lifestyle,” said Andrew Jackson, Fentimans head of marketing. “With Hollows & Fentimans, you get all the taste and authenticity associated with the Fentimans brand, plus the additional benefit of a gluten-free beer.”
With a complex, spicy aroma with fruit characteristics from the pear juice, Hollows & Fentimans requires upending before pouring. It is a pale, cloudy liquid with a spicy, fermented character and a clean ginger flavour. There is a gentle heat and the aftertaste is a warm, pleasant sensation in the mouth. The pear juice contributes to a fuller, rounded flavour.
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