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Miller Lite debuts beer-flavoured mints
FoodBev Media

FoodBev Media

12 January 2024

Miller Lite debuts beer-flavoured mints

Miller Lite is offering a unique option for beer enthusiasts (even those observing Dry January) with the launch of Miller Lite Beer Mints. The mints aim to capture the flavour of Miller Lite without the actual beer. Designed for consumers aged 21 and older, Beer Mints present a combination of mint freshness and a subtle hint of Miller Lite taste when chewed. This offering allows beer lovers to experience a form of brew without consuming any alcohol, providing a distinctive twist for those participating in Dry January. Ann Legan, VP of Marketing, Miller Family at Molson Coors, said: “We created Beer Mints for the folks participating in Dry January who might miss the taste of Miller Lite while being out with friends this January". "If you love the taste of beer but want to take a break from the ABV for the month, we’re offering consumers the perfect way to enjoy Miller Lite without breaking any resolutions. Beer Mints may be a little unexpected, but we're confident our fans will love their great taste along with the surprising note of spearmint." Starting 12 January, with a second drop on 19January, Beer Mints will be available for purchase online for a limited time. Priced at $5 per tin, each containing 40 mints.

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