UK drinks distributor Halewood International has acquired the Liverpool Gin brand as part of its continued expansion plans.
The latest deal strengthens Halewood’s spirits offering and follows the acquisition of the Pogues Irish whiskey in March.
The purchase of Liverpool Gin also paves the way for Halewood to start distilling a wider range of premium spirits in the Sovereign Distillery at its facility in Merseyside. Liverpool Gin was formed four years ago and produces a range of three ultra-premium gins handcrafted within the city: Liverpool Gin original, Valencian orange, and rose – all 42% ABV and packaged in 70cl bottles.
Liverpool Gin’s range of botanicals delivers a highly distinctive, aromatic taste. The smooth and well-balanced liquid is also excellent as a base for a variety of cocktails including martinis and long drinks.
Halewood International chief executive Stewart Hainsworth said: “Acquiring Liverpool Gin enhances our spirits portfolio and complements our other premium brands such as Whitley Neill Gin and our whiskey portfolio. Liverpool Gin has been hugely successful since its creation, and we will ensure the essence of the brand remains whilst expanding its reach to audiences throughout the UK and beyond.”
Mark Hensby, founding director of Liverpool Gin, added: “This is a great opportunity to take the brand forward and strengthen its offering in the coming years. We’re looking forward to working closely with Halewood International in the coming months on their plans for the brand.”
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