Consumers alleged in the lawsuit that Kellogg’s Mini-Wheats cereal was falsely advertised to improve kids’ attentiveness, memory and other cognitive functions to a degree not supported by competent clinical evidence.
Kellogg stands by its advertising and denies it did anything wrong. The settlement was the result of a compromise. If approved by the court, the settlement will result in cash refunds for up to three boxes of cereal purchased during the time of the alleged false advertising.
“This settlement represents an excellent recovery for consumers,” said Timothy Blood of Blood Hurst & O’Reardon, one of the lawyers representing consumers. “If you bought Mini-Wheats between 28 January 2008 and 1 October 2009, you should submit a claim.”
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