Minute Maid has added a twist to its line-up of juices with the launch of three new ‘exotic’ flavours.
The new varieties are Minute Maid lemonade with mint, spicy watermelon lemonade, and peach with ginger juice.
The ‘exciting’ additions are available in the chilled juice sections of grocery stores across the US now.
According to Minute Maid brand director Shannon Richmond, “consumers are seeking out new and unexpected flavour combinations”.
“We are excited to launch these unique new flavours that will provide fans with an exotic taste experience.”
The new Minute Maid flavors will be available in a 59oz serving size and will feature PlantBottle packaging – the first fully recyclable plastic bottle made from up to 30% plant-based material.
The launch is being supported with print and digital advertising, social media, coupons and in-store point-of-sale activity.
© FoodBev Media Ltd 2017