US brand Naturally More will “leverage its growth in the nut butter segment” by launching a new range of nut butters boosted with probiotics and flax.
Described as a first of its kind, the new line will combine the brand’s distinctive natural nut butter taste and signature texture with the opportunity for digestive benefits and on-the-go convenience. Six new Naturally More variants covering three flavour varieties will be available across the US in 12oz and 16oz jars, as well as 5.6oz pouches, by the end of this month. They include organic Valencia peanut butter, roasted almond butter and chocolate hazelnut spread – all with probiotics and flax, and with recommended retail prices varying from between $2.99 and $4.99 for the pouches, and between $6.99 and $8.99 for the jars.
The new variants are packed with all-natural ingredients, including organic Valencia peanuts, hazelnuts and California-grown almonds, roasted to bring out the most intense nut flavours, plus sea salt and heart-healthy flax seeds rich in omega-3 fatty acids. Each is GMO-free, provides between 5g and 8g of protein per serving and uses coconut sugar instead of cane sugar or molasses to deliver a lower glycemic index.
The brand is working with existing retailers to finalise agreements for the new line, and is also in pursuit of new stockists.
The range is available both in pouches and jars.
Of the new range, Naturally More co-owner Ann Billek said: “We started with everything our customers expect from Naturally More and then added probiotics to create something truly unique. The result is the most complete line of probiotic-boosted nut butters on the market, and the only one to offer both jars and pouches for maximum customer choice.
“These include not only the growing consumer preference for probiotics and digestive health but also demand for plant- and nut-based proteins, natural sweeteners like coconut sugar and the idea of natural protein function. And the fact that we’re offering all three flavour varieties in both jars and pouches means we can target the at-home and on-the-go consumer.”
Naturally More boosts digestive and immune health, as well as protein absorption, through the use of Ganeden’s BC30 probiotic strain.
Billek continued: “Thanks to this partnership, our nut butters and spreads now contain GanedenBC30 probiotic, which is ten times more effective than yogurt cultures.”
According to Billek, since GanedenBC30 improves the body’s ability to absorb and use protein, consumers are able to maximise the inherent protein in Naturally More nut butters without sacrificing on taste.
“Many first-timers are surprised to discover just how much better Naturally More tastes than conventional brands – and how our signature flax seeds provide a nice, unexpected crunch. Whether your first Naturally More experience is a peanut butter and jelly sandwich or quick dip, smoothie or baked dessert, you’re not going to want to go back to your old nut butters once you try ours. And the fact that you can now get probiotics with this spoon-worthy taste is really quite remarkable.”
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