US brand Oxigen has launched a new bottled water that delivers activated stabilised oxygen (ASO), meaning consumers can ensure they maintain optimal oxygen levels throughout the day.
Oxigen water contains a highly stable proprietary O4 molecule that stays in water for at least two years from bottling, and does not dissipate when the bottle is opened. Each bottle contains 1,000 parts per million (PPM) of stabilised oxygen – much higher than most bottled and tap waters, which contain between 5PPM and 40PPM each/
“We’re shaking up the beverage industry, that’s evident from the reaction we’re getting as more people learn about our product,” said Blair Bentham, president and CEO of brand owner Formula Four Beverages. “As people start to understand the science yet the simplicity behind Oxigen, their first reaction is often ‘wow, sign me up!’ That simplicity is most evident on our ingredients list, which is just distilled water, oxygen and sea salt. There’s no sugar, no caffeine, and no unhealthy additives.”
ASO is the proprietary, active ingredient in Oxigen water, created by bonding two O2 molecules together to create the highly stable O4 molecule. ASO was first developed by an aerospace engineer in 1956 and, six decades later, is now exclusively available through Oxigen as a ready-to- drink, shelf-stable bottled water product.
A six-month, double blind, placebo-controlled study by researchers at Indiana State University show that the ASO in Oxigen water goes to work almost immediately, and showed the “statistical significance” of Oxigen’s ability to clear lactic acid faster.
The brand has secured retail distribution in the US and is currently launching in the Middle East, starting in Dubai, through Formula Four Beverages’s exclusive distribution partner Mezzan Holding. It is set to start distribution through partner Grupo Gracia in Mexico this spring.
“We have our sights set on becoming the leading premier oxygen products brand in the USA and globally, and we think we have the precise formula to do that,” Bentham continued. “We know consumers are gravitating toward healthier and more natural products. With Oxigen water we’re giving them a complete functional beverage experience that combines clean hydration and an energy source derived from life’s most essential element, oxygen.”
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