Pittsburgh Steelers commemorative Pepsi Max can

Shaun Weston23 Jul 2012

PepsiCo has announced a multi-year relationship with the Pittsburgh Steelers to be the franchise's exclusive non-alcoholic beverage, salty snacks and sports fuel provider.

The deal marks the Steelers' first partnership with PepsiCo's expanded portfolio.

As part of the new sponsorship, PepsiCo will gain:

  • exclusive selling, dispensing and serving rights at Heinz Field
  • fixed stadium signage
  • venue and team sponsor assets
  • integration into the team's mobile, TV and digital assets
  • local media and retail promotional opportunities.

The stadium conversion will be complete by the start of the Steelers' 2012 season.

PepsiCo will also introduce a limited edition Pepsi Max can in honour of the Steelers' 80th anniversary, available throughout Pennsylvania beginning in autumn.

Source: PepsiCo

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