Sonoma Brands, a consumer products incubator and venture fund based in California, has launched a new chilled, drinkable vegetable soup.
Züpa Noma offers “a convenient on-the-go meal replacement or snack”, the incubator, which was started by Krave Jerky founder Jon Sebastiani, said. Described as “whole without the bowl”, they will debut from 1 July in the Pacific Northwest, Northern and Southern California in select retailers such as Sprouts.
The organic, single-serve soups will be available in yellow pepper-habanero, tomato gazpacho, tomatillo-jalapeño, beet-orange-basil, carrot-coconut-lime, and cucumber-avocado-fennel flavours.
“Sonoma Brands’ mission is to push boundaries, invigorate dormant categories and adapt to ever-changing consumer needs,” said Sonoma Brands founder Jon Sebastiani. “The $8 billion soup category is ripe for disruption and we believe that Züpa Noma will revitalise the category with innovation, fresh ingredients and flavour that deliver a liquid feast.
“Growing up in the rich agricultural community of Sonoma, growing grapes, I have a deep-rooted appreciation for quality ingredients and that has influenced the high quality, organic vegetables that are found in our HPP produced fresh Züpa Noma soup.”
“When I’m training, healthy eating and convenience are top-of-mind,” added Ironman champion Meredith Kessler. “I love that Züpa Noma is a grab-and-go meal replacement or snack that offers all of the nutrients I need, as well as great flavour, when I’m going for a ride, swim or run. Packed with vitamin C, it’s the perfect recovery fuel!”
Züpa Noma is certified organic, low-glycaemic, nutrient-dense and high in fibre.
The on-the-go chilled soup is low in calories, low in sugar and offers a great source of vitamins with ingredients such as pumpkin seeds, olive oil, turmeric and ginger.
Each 12oz bottle will retail for $6.99.
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