The best brand extension/limited edition category was hotly contested at the IFE World Food Innovation Awards 2016.
Innovative snacking brand Popchips have expanded its product portfolio with the launch of two new limited edition “artisan” flavours as part of its ongoing commitment to meet consumer demands for healthier snacking. New to the range are sea salt, garlic and rosemary; and sea salt, caramelised onion and thyme. Both new Limited Edition flavours are full of flavour and crisp in crunch, delivering a naturally delicious, lighter snacking alternative.
Fentimans Sparkling Lime & Jasmine is the latest addition to the Fentimans range. It is designed as a premium soft drink that is a credible alternative to alcohol that delivers the cues of a sparkling wine.
Coldpress HPP is the realisation that in sugar sensitive times the nutritionally dense nature of their drinks means that less juice needs to be consumed in one’s daily pursuit of a healthier lifestyle.
Strongbow Cloudy Apple is a 4.5% ABV that was launched as a modern, carbonated interpretation of a classic cider to play to the increased consumer interest in heritage and authenticity while appealing to a slightly older, more discerning demographic.
Propercorn added a smooth peanut and almond flavour to their portfolio with their challenge to create a product that could offer both great taste and health by reducing the potentially prohibitive fat and calorie content of roasted nuts. The all-natural process used to make smooth peanut and almond, removes 88% of the fat found in roasted peanuts, leaving behind an indulgent nutty flavour but a fraction of the fat and calories.
Joe & Seph’s have a popcorn range that in 2015 saw them bottled their famous smooth caramel to create a brand new range of caramel sauces, in six varieties. Developed in their existing kitchens the caramel sauce range is handmade using all natural ingredients.
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