Wall’s Breakfast Twists has announced its secured a major listing nationwide across the UK.
The Wall’s Breakfast Twists will roll out into Morrisons stores nationwide across the UK with two flavours including: Sausage and Egg plus Bacon and Egg.
Both products will have an introductory three week promotional offer of £1.25 with a full recommended retail price of £1.75.
Michael Holton marketing brand manager for Wall’s pastry said: “As a group we invested considerably in this research and with such significant results which all clearly pointed to a gap in the market, we are confident that the Wall’s Breakfast Twist is going to prove a big hit with consumers.
“Wall’s pastry products are synonymous with on-the-go consumption; therefore, coupled with the rising trend for eating breakfast on the move, we hope to appeal to the busy, on-the-go consumer who is looking for a filling and satisfying breakfast option which eats fantastically either hot or cold.”
© FoodBev Media Ltd 2024