Whitworths – the UK supplier of dried fruit, nuts and seeds – has announced the launch of an “exciting” new baking range.
Mix ‘n’ Bake combines natural ingredients with tasty indulgences, and two flavours – chocolate salted caramel and dark chocolate cherry – will be available exclusively in Asda stores in the UK from September with a recommended retail price of £1.78 each.
Chocolated salted caramel combines salted caramel cubes encased in a creamy milk chocolate, soft dried apple pieces and sweet sultanas, while dark chocolate cherry features a blend of rich dark chocolate chunks, cherry berries, cherry apple pieces and juicy raisins. The two lines were narrowed down from a shortlist of four by consumers on Whitworths’ social media channels.
The mixes can simply be added to any cookie, flapjack, cupcake or brownie recipe to add an “irresistible flavour” to home bakes.
Phil Gowland, head of marketing for Whitworths, said: “Mix ‘n’ Bake was developed as a result of extensive market research as well as a public vote on our social channels, so we’re confident that it will be a popular addition to kitchens across the country. We hope our Whitworths fans are excited about it as we are.”
“Many people wish that they had more time to get in the kitchen and bake for themselves, recreating delicious recipes passed on from friends and family. Our aim at Whitworths is to encourage more people to get baking by making it easier and quicker, without compromising on quality and taste and that’s what we are offering with our new product, Mix ‘n’ Bake.”
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