Frozen Greek yogurt brand Yasso has launched a ‘first-of-its-kind’ sandwich format in the US, along with three new flavours of its stick bar range.
The new mint and vanilla-flavoured sandwiches combine Yasso’s frozen Greek yogurt with dark chocolate wafers. They contain 120kcal and 5g of protein per sandwich.
And the brand will add three new flavours – s’mores, toffee caramel chocolate chip, and black raspberry chocolate chip – to its range of frozen Greek yogurt stick bars.
Yasso said that the new products would ‘make everyday indulgence undeniable for consumers everywhere’, and would ‘further cement Yasso’s positioning as the leader in better-for-you desserts’.
Yasso co-founder Drew Harrington said: “We’re having a lot of fun with our innovation and we are truly dedicated to providing consumers with a dessert they can enjoy everyday.
“As an entrepreneurial brand, we pride ourselves in our David vs Goliath story and how we’ve taken a different, more creative approach to our innovation by listening to our fans and their suggestions over the years.”
To promote the new flavours, a fleet of six vehicles will tour the US this spring and summer, visiting more than 30 states and giving away more than 1 million free samples at a variety of charitable, corporate and entertainment events.
Harrington continued: “Our national sampling tour will be another exciting opportunity to continue the innovation conversation with our loyal fans and meet new ones too.”
© FoodBev Media Ltd 2017