Young’s Seafood has collaborated with fresh food packager Linpac on the development of ‘newsprint’ packaging for its fish.
The modified atmosphere pack (MAP), which holds two beer-battered cod fillets, features a specially designed newspaper print on both the film lid and tray to create enhanced on-shelf appeal for retailers.
Tapping into the consumer trend for ‘modern retro’ food packaging, the nostalgic print emulates the newspaper sheets traditionally used to wrap takeaway fish and chips.
The newspaper graphic is laminated to transparent rPET sheet during Linpac’s tray thermoforming process. At the point of packing, an easy-peel, high-barrier film lid with matching print is then heat sealed to the tray to create a robust, food-safe MAP pack. The result is a seamless print-wrapped pack effect with 360° visibility of the product inside, Linpac said.
The packs will be launched in supermarket chain Asda.
Helen Nickells, head of packaging development for Young’s Seafood, said: “We’re thrilled with the final result. The striking design really stands out on shelf and achieves a ‘wrapped in print feel’ that’s unlike anything else on the market. By working in partnership with Linpac we’ve achieved a high level of innovation that meets all the core standards we require of our packaging.”
Andrew Wilkinson, account director for Linpac, added: “This was certainly a fully collaborative process. It was important to create a seamless look and we managed this by working closely with our customer, Young’s Seafood.
“As a complete pack solution, it was critical we worked as a cohesive team with our print partners, Parkside Flexibles, as well as our Linpac film business colleagues in Pontivy, France. We’re delighted to have delivered a solution that is reminiscent of classic newspaper print, along with the high level of convenience that’s required by today’s consumer.”
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