Hannah Oakman is deputy managing editor magazines at FoodBev Media. This is a personal blog and views expressed are her own.

15 May 2013 (Updated 20 May 2013)


Asset Italia – an inventive Italian spirit

I recently had the pleasure of visiting water cooler manufacturer Asset Italia at its headquarters and production site near Genoa in Italy.

I have visited many water cooler manufacturers over the years and can safely say that Asset is one of the most vibrant and fast-paced companies I have seen.

There is an air of inventiveness, from the factory floor to the sales office, and a very hands-on management team in the form of managing director Andrea Simoncelli and chief project manager Paolo Tessi.

Both are former Kosmologik employees who left the company to set up Asset in 2004, to break into the Italian domestic marketplace with a range of new machines. They haven't looked back since and now have an array of point-of-use water coolers for the home, hotels, restaurant and catering sector, as well as tackling the office market.

The company will be launching some new machines at Avex 2013 in Birmingham this June, and sees a strong growth trajectory for mains-fed machines in Europe and further afield.

With emphasis on the quality of single components, most of which are designed and built in-house, this is a manufacturer really in control of its own destiny and thoroughly deserves its 'made in Italy' badge. It will be interesting to see where Asset heads in the future.

For more on this story, which will feature as the cover story for Cooler Innovation 45, please click here.