Bill Bruce is group editorial director, FoodBev Media. This is a personal blog and views expressed are his own.

10 Feb 2012


Hot or cold beer!

If you're British and you're used to welcoming guests from overseas, you'll have heard a lot of jokes about warm beer! But now a Polish brewer has launched a beer that is designed to be consumed chilled, or heated!

Polish brewer Browar Amber has launched Amber Zimowy, a special winter beer in 50cl cans from Ball Packaging Europe. It claims to be the first beer designed to be consumed chilled, or heated like mulled wine.

Two recipes are printed on the back of the can, for creating a unique taste experience either with cloves and cinnamon or with raspberry juice and ginger.

Now that's what I call beverage innovation!