Organisation

Beverage Japan

Beverage Japan is the leading trade magazine for the soft drinks, dairy drinks and low alcoholic beverage industry in Japan. It’s published monthly in Japan by Beverage Japan Inc.

The magazine was established in 1978 and focuses on new products, innovations and marketing news, current events and trends, and industry technologies (containers, packaging, bottling and labelling, canning, processing, handling, inspections, quality control, recycling, logistics, raw materials, flavours & ingredients).

Beverage Japan also carries a range of special features in each issue, including the latest factory and equipment reports, overseas reports from Asia, and features new product and processing innovations.

Readers and subscribers include Japan’s leading beverage and dairy companies such as Coca-​Cola, Suntory, Kirin, Asahi, Meiji, Morinaga, Nestlé, Danone and Unilever, and beverage industry affiliates such as packaging, machinery, plant engineering, flavouring and raw materials companies.

President and editor-​in-​chief — Yoshihiko Hani.

Read the *Beverage Japan* blog, which brings you current news, events and comment from the industry in Japan online.

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Recent stories

Innovations

Futatsu no Hataraki tea from Ito En

Ito En’s Futatsu no Hataraki is a Tokuho-​approved FOSHU catechin oolong tea with two health claims: suppressing fat absorption and reducing cholesterol.

Innovations

Kirin no Awa from Kirin Beverage

Kirin Beverage’s Kirin no Awa targets people in their late 20s and 30s who want a non-​alcoholic drink for drinking at home. It contains fermented rice extract with Hersbrucker hops from Germany.

Innovations

Del Monte Vege Start from Kikkoman

Del Monte Vege Start from Kikkoman is a carrot-​based vegetable water hypotonic drink that contains seven different green and yellow vegetables, as well as grapefruit juice.

Innovations

Calpis Plus Multi Supli from Calpis

Calpis Plus Multi Supli from Calpis is a development of the lactic acid bacteria Calorie Zero Calpis drink, with added vitamins, minerals and amino acids.

Innovations

White Water for Men

White Water for Men from Dydo Drinco is a low-​calorie yogurt-​flavoured water containing collagen peptide, hyaluronan and milk ceramide.

Innovations

Sleeplun Water for women

Sleeplun Water for women (from Dydo Drinco) contains zero calories, collagen peptide 350mg, hyaluronan 3.5mg, konnyaku ceramide 0.14mg per bottle.

Innovations

Ukon no Chikara Morning Rescue

House Foods’ Ukon no Chikara Morning Rescue is a citrus-​flavour hypotonic drink for morning refreshment and hydration.

Innovations

Beauty Soda from Sapporo

‘Be*Soda’ – meaning Beauty Soda – from Sapporo, is a yuzu-​flavoured zero-​calorie carbonated drink targeted at women.

Innovations

Elbee Vitamin Water

Elbee’s new Vitamin Water contains vitamin C (1,000mg), vitamin B6 (1.6mg), folic acid and 1% lemon juice per litre carton.

Innovations

Toyota Cha from Pokka

Toyota Cha from Pokka is made using 100% green tea leaves produced in Aichi prefecture near Toyota city.

Innovations

Itoen Hot Jelly

Itoen’s Hot Jelly is a yuzu-​flavoured shaking jelly drink.

Innovations

Mitsuya Cider from Asahi

Premium Mitsuya Cider (Kokusan Onshu Mikan) from Asahi is carbonated and uses domestically grown onshu mikan oranges.

Innovations

Yasai Shibori Kabocha Purin

Yasai Shibori Kabocha Purin from Kagome is new in its series of premium vegetable dessert drinks.

Innovations

Calpis Fuji Ringo

Calpis Fuji Ringo is a concentrated apple-​flavoured drink using Fuji apples from Aomori prefecture in the north of Japan.

Innovations

Calpis Soda Grape Zero

Calpis Soda Grape Zero continues the company’s calorie zero series from last year.

Innovations

Natchan Aka Budou

New under Suntory’s popular Natchan brand is Natchan Aka Budou, made from sweet red Concorde and Isabella grapes.

Innovations

Fanta World UK Rockin’ Peach

Coca-​Cola has launched Fanta World UK Rockin’ Peach as the third product in its dance and music inspired World Flavour Series.

Innovations

Sugeremon

Targeting young female consumers, Dydo Drinco’s Sugeremon is a lemon drinking vinegar blend.

Innovations

Cool Blue

Japan Tobacco’s Cool Blue is a grapefruit-​flavoured zero calorie carbonated soft drink.

Innovations

Calpis Soda Refresh Zero

Calpis Soda Refresh Zero is a zero calorie carbonated dairy drink with 1% lemon juice.

Innovations

Calpis Blueberry Mix

Calpis Blueberry Mix is Calpis milk and blueberry juice served in a 200ml chilled plastic cup.

Innovations

Fanta Fun Mix

Fanta Fun Mix from Coca-​Cola Japan is a carbonated mix of cola and orange flavours. It’s 47kcal per 100ml.

Innovations

Chiteki Eiyou Hokyu Inteligen

Suntory has developed Chiteki Eiyou Hokyu Inteligen, a nutrition drink designed to help office workers get through the day.

Innovations

Dragon Quest Toro Toro Slime

Dragon Quest Toro Toro Slime from Suntory is available in Japanese cider and tropical fruit flavours.

Innovations

Aquarius Day-​Start

Aquarius Day-​Start from Coca-​Cola Japan is a Valencia orange flavoured isotonic drink containing 18kcal per 100ml.

Innovations

Suika Soda

Suika Soda is a summer watermelon-​flavoured carbonated drink.

Innovations

Asahi Dry Sparkling

Dry Sparkling from Asahi Soft Drinks is a sharp dry ginger drink containing no calories or sugar, and using malt extract to create a richer flavour.

Innovations

Calpis Jelly

Calpis Jelly is a chilled shaking jelly lactic acid bacteria drink that comes in a 200g plastic cup.

Innovations

Olo Olo from Coca-​Cola

The five drinks in Coca-Cola’s Olo Olo series are chilled ‘eco flat’ beverages targeting people between 20–30.

Innovations

I Lohas Mikan with satsuma

I Lohas Mikan with added Japanese Onshu Mikan is the first flavoured water under the I-​Lohas water brand, with the 12g 520ml eco ‘plant bottle’.

Innovations

Asahi’s JuRokuCha tea

Asahi’s JuRokuCha is one of Japan’s leading tea brands. This is a new variety promoted to be consumed with meals.

Innovations

Mövenpick Caffè Freddo Crema

German dairy company Bauer has added a new flavour to its Mövenpick ice coffee range with the launch of Caffè Freddo Crema.

Innovations

Tropicana Fruits Dolce from Kirin

Kirin’s Tropicana new Fruits Dolce is a dessert-​type drink containing lactic acid calcium, fruit juices and real fruit pulp.