Innovations
Juicy Fruit Desserts chewing gum
Juicy Fruit Desserts gum is available at retailers across the US for a suggested retail price of $1.69 (single 15-piece pack) and $3.99 (multipack with three 15-piece packs).
Organisation
Mars Incorporated
From its beginnings in the Tacoma, Washington, kitchen of Frank Mars, Mars Incorporated has grown into a company of global scope, with six business segments including chocolate, pet care, Wrigley Gum and confections, food, drinks and Symbioscience, generating annual revenues of more than $28bn.
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Vital statistics
- Headquarters: Virginia, US
- Founded: 1911
- Website: http://www.mars.com/
Recent stories
Innovations
Mars Drinks launches coffee and tea brands
Mars Drinks has launched coffee and tea brands: a flagship collection from Alterra Coffee Roasters, and The Bright Tea Co. Both ranges are delivered through the Flavia Fresh Release System.
News
Mars Food recalls Dolmio PastaVita
Mars Food is recalling some date codes of its Dolmio PastaVita products, as they may have been insufficiently heated when they were manufactured.
Opinion
Food fusion for taste confusion
Over the summer, I’ve seen launches of some increasingly curious combinations of food and drink offerings, but it seems some are not altogether new.
Innovations
Twix Caramel Slices from McVitie’s
McVitie’s Cake Company has teamed up with Twix to launch the popular brand into the cake category with Twix Caramel Slices.
News
M&M’s hero characters arrive on UK red carpet
M&M’s will be jumping from supermarket shelves and onto the silver screen as part of a partnership with Digital Cinema Media.
Report
Brands – the hits and misses of 2010
2011 can be a profitable year for consumer packaged goods brands, but they must learn from 2010’s successes and failures, says Datamonitor.
News
ConAgra joins with Mars for marketing campaign
ConAgra Foods has announced a partnership with Mars for the holiday baking season.
News
Mars defense of flavanol patent portfolio successful
Mars Incorporated has successfully defended its cocoa flavanol patent portfolio in a recent lawsuit.
News
Snickers Bar Hunger program continues
Mars Chocolate North America is hoping to donate the equivalent of 3.5 million meals to a hunger relief organisation under its Snickers Bar Hunger banner.
Opinion
The UK Soft Drinks Conference
Claire Martinsen of Breckland Orchard attended the UK Soft Drinks Conference in London and gives her impressions of the event.
News
Mars Drinks announces zero waste being sent to landfill
Mars Drinks has achieved zero production waste being sent to landfill for its drinks factories in Basingstoke, UK.
Innovations
Galaxy Probiotic choc shots
Mars has launched 200ml Galaxy Probiotic choc shots, the UK’s first chocolate probiotic drink containing 68 calories and 2% fat.
Innovations
Mars adds new Flavia teas
Building on its existing work with the Rainforest Alliance, Mars Drinks has added two more teas to its Flavia drinks range.
News
Bitter taste for Mars over Bounty trademark
It may taste of paradise, but inside Bounty is just another chocolate bar. This was the verdict of the European Court of First Instance as it refused to grant Mars a trademark.
News
Uncle Ben’s introduces new rice products
Uncle Ben’s – the leader in the fast-growing ready-to-heat rice segment – is introducing two ethnic-inspired varieties to its line of products.
News
Mars UK chocolate is kosher-certified
The United Synagogue has announced that all Mars Chocolate UK products manufactured at the Slough Mars factory will be certified kosher by the Kashrut Division of the London Beth Din.
News
Super thick shakes from Mars
Mars Consumer Drinks has launched two new innovative Super Thick Shakes: Twix and M&M’s.