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Brown-Forman completes sale of Sonoma-Cutrer Vineyards
FoodBev Media

FoodBev Media

2 May 2024

Brown-Forman completes sale of Sonoma-Cutrer Vineyards

Brown‑Forman has completed the sale of Sonoma‑Cutrer Vineyards and its related brand trademarks to premier wine group The Duckhorn Portfolio. First reported in November, Brown‑Forman agreed to sell the brand in exchange for an ownership percentage of around 21.5% in The Duckhorn Portfolio and $50 million in cash. As part of the deal, The Duckhorn Portfolio has appointed two Brown‑Forman executives to its board of directors, chief strategic growth officer Marshall Farrer, and Tim Nall, chief global supply chain and technology officer. Under the terms of the agreement, Sonoma‑Cutrer’s facilities, six vineyards in two appellations and the brand trademarks will join The Duckhorn Portfolio’s wine brands. When the deal was first announced, Lawson Whiting, president and CEO of Brown-Forman, commented: “Adding Sonoma-Cutrer to The Duckhorn portfolio will enhance one of the most respected wine portfolios in the industry. Moreover, we believe an equity stake in The Duckhorn Portfolio will be a valuable investment for Brown-Forman, allowing us to maintain a presence in the wine category while focusing resources on building our premium and super-premium spirits brands.” You may also be interested in:

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