Organisation

Starbucks Coffee Company

Starbucks purchases and roasts high-​quality whole bean coffees and sells them along with fresh, rich-​brewed, Italian-​style espresso beverages, a variety of pastries and confections and coffee-​related accessories and equipment primarily through its company operated retail stores.

Vital statistics

Recent stories

News

Starbucks partners with Ai Ni Group

Starbucks Coffee Company has signed an agreement to form a joint-​venture company with Ai Ni Group, one of the province’s established coffee operators and agricultural companies in Yunnan.

News

Starbucks debuts in Costa Rica

On May of this year, Starbucks Coffee Company, together with joint-​venture partner Corporación de Franquicias Americanas (CFA), will open the doors of the first Starbucks in Costa Rica.

Innovations

New Starbucks coffee bags

Starbucks’ new coffee packaging makes it easier to find your favourite coffee as they are categorised by roast.

Innovations

Starbucks gives away coffee in January

Until 31 December, purchase a 16oz tumbler and Starbucks will fill it each day in January with fresh brewed coffee in US stores for the entire month.

News

Starbucks supports World AIDS Day

For every handcrafted beverage sold at participating Starbucks stores in the US and Canada in support of World AIDS Day, Starbucks will make a 5¢ contribution to The Global Fund.

Opinion

Starbucks to start juice chain

Lots of news stories reported on Starbucks’ $30m acquisition of premium juice producer Evolution Fresh earlier this month. Few remarked on what I thought was the more significant announcement of:

News

Starbucks launches Cup Magic app

Starbucks has launched Starbucks Cup Magic, an augmented reality app customers can download for free and use to discover Starbucks holiday characters found on red cups, coffee bags and signage.

News

Starbucks acquires Evolution Fresh

Starbucks Coffee Company has acquired Evolution Fresh to reinvent the $1.6bn super premium juice segment, its significant next step in entering the larger $50bn health and wellness sector.

News

Starbucks celebrates 500th store opening in China

Starbucks Coffee Company celebrated the opening of its 500th store in China. Belinda Wong, president, Starbucks China, joined Starbucks partners (employees) and customers in Beijing, for the occasion.

News

Starbucks and Apple launch new partnership

Starbucks and Apple have entered a new partnership called ‘Pick of the Week’, which will give customers in Starbucks stores access to exclusive free downloads on iTunes.

News

Starbucks establishes CUP Fund in Japan

Following the devastating earthquake and tsunami that struck Japan, Starbucks Coffee Japan has established the Starbucks CUP Fund (Caring Unites Partners).

Innovations

Starbucks Top Hat Lid

The Starbucks Top Hat Lid twists to seal in order to help prevent spills. It fits the new and old versions of the Double Wall Ceramic Tumbler, and is available on the Starbucks Store for $3.95.

News

Starbucks UK reveals Q3 fiscal year 2011 results

A new breakfast range, a cost efficiencies drive, and continued expansion into new places and spaces has helped Starbucks UK record an 8th consecutive quarter of same-​store sales growth.

Innovations

Starbucks Refreshers Iced Beverages

Starbucks Refreshers Iced Beverages come in two flavours: Very Berry Hibiscus with real blackberries and Cool Lime with a slice of real lime.