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Soft drinks

The latest articles in the soft drinks industry.

Innovations

Jelly Belly Snapple Mix

Jelly Belly has introduced a new line of jelly beans inspired by Snapple beverages.

Innovations

NeuroBliss

NeuroDrinks has added Neuro Bliss to its functional drink range.

Innovations

New look for Stolen Recipe Ice Tea

Designed ‘to better capture the sense of fun that this brand is all about’, Asprey Creative has revamped Australian real brewed ice tea brand Stolen Recipe.

News

Skanem Group partners with Interlabels

Skanem Group partners with the Indian labelling company Interlabels in order to take part in a growing market in South Asia. Skanem is buying 51% of the shares in Interlabels.

Innovations

Simply Fruity

A G Barr has revamped its successful 33cl sports capped Simply Fruity children’s drinks range, with a colourful new design.

Opinion

Meat feast for Red Bull

Red Bull has always been very disciplined about how far to stretch its brand credentials, so what would you feel about an association with meat?

News

Reed’s enters US distribution agreement

Reed’s has reached a distribution agreement with Griffin Beverage Company (Anheuser Busch distributor), a full-​service direct store delivery distributor of alcoholic and non-​alcoholic beverages.

News

Vimto ramps up digital spend

Vimto is increasing its investment in digital media in 2012 as it looks to build on an impressive commercial performance over the last 24 months.

News

Sugar users call for end to EU quota system

Reforms to the EU sugar régime should be implemented no later than 2015, say the UK industrial sugar users, representing manufacturers of soft drinks, biscuits, cakes, chocolate and confectionery.

Innovations

Golazo All Natural Sports Hydration

Isotonic Golazo All Natural Sports Hydration features all-​natural, non-​GMO ingredients including coconut water and agave nectar – with half the sodium of other sports drinks.