La Marca Prosecco has launched a new pack format that doubles as an ice bucket and tray to serve its sparkling wine.
The water-resistant Celebration Set features a jewel-shaped box and contains 12 mini bottles of prosecco and striped paper straws.
La Marca said the set was created “with all the accessories and functionality needed to add a bit of sparkle to any occasion”.
Claudia Manetta, La Marca Prosecco export manager, said: “La Marca is celebrating 50 years of producing our signature prosecco renowned for its delicate floral aromas, crisp fruit palate and elegant effervescence.
“This National Prosecco Day, we wanted to bring the celebration to La Marca fans around the country. Our special boxed set was crafted specifically for hosting their own sparkling celebrations, whether that be a sophisticated soiree, a bubbly brunch or a simple Saturday afternoon.”
To coincide with the launch, the brand is also toasting to its 50th anniversary with the limited release of its DOCG designated Prosecco, Luminore.
Celebration Sets are now available at select wine retailers in the US and online.
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