Genesis Crafty is launching a range of Speciality Breads in three varieties, to be available at around 200 Waitrose stores throughout the UK from 20 October 2014. The new Speciality Breads range is the latest extension to the core Genesis Crafty offering, which includes cakes, pancakes, scones, rolls & baps, sodas and wheaten breads.
The range comprises three savoury flavour combinations that are suitable for home freezing and are available in the following varieties: White Batch & Quinoa (RRP £1.79), Tomato & Herb (RRP £1.79) and Pumpkin & Rye (RRP £1.79).
To support the launch, Genesis Crafty is engaging in marketing activity such as offering the new range of Speciality Breads at a special introductory offer of 25% off for the first three weeks from launch.
“I am delighted to be launching these new breads from Genesis Crafty,” said Waitrose retail buyer James Dickson. “They typify an innovative approach to product development, which has been carried out while always keeping a firm eye on quality and the needs of the customer. As we head into autumn, these breads will make wonderful sandwiches for that lunchtime with a twist.”
“These Speciality Breads represent a significant launch for Genesis Crafty and represents a key opportunity for our brand to gain a stronger foothold in the wider UK,” said Genesis Crafty MD, Brian McErlain. “Previously, our handmade scones and buttermilk pancakes have had the biggest distribution, so this range is a chance for more consumers to try our award-winning bread baking.
“It’s important for us to continue to innovate while remaining true to our traditional, homemade values, and the Speciality Breads deliver this. Consumers should recognise favourites such as a classic white batch loaf with an unexpected, delicious twist of added quinoa.”
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