Sheila G has partnered with Hershey’s-owned confectionary brands Reese’s Pieces and Heath Toffee Crunch on new Brownie Brittle variations.
Brownie Brittle Reese’s Pieces offers the thin, crunchy aspect of Sheila G’s Brownie Brittle topped with the crunchy, peanut butter candy of Reese’s Pieces while Brownie Brittle Health Toffee Crunch combines crunchy, buttery Heath Toffee pieces with the chocolate taste of a thin, crunchy brownie.
The new releases will join the brand’s extensive range of Brownie Brittle flavours which include Chocolate Chip, Salted Caramel, Caramel Apple and Pumpkin Spice.
Ashley Dawkins, vice president of marketing at Sheila G’s Brownie Brittle, commented: “We are thrilled to partner with the team at Hershey’s for these two latest creations. Reese’s Pieces and Heath Toffee Crunch are both perfect additions to our line-up – what’s not to love about topping our classic thin, crispy Brownie with the iconic Reese’s Pieces candy and Heath Toffee bits? We know our fans are going to go wild over these delicious flavour collaborations.”
The new products are available for purchase on the company’s website, Amazon and in-store at select US retailers nationwide for an SRP of $3.49-$3.99 per 4oz bag.
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