Lightweighting will become much more sophisticated, forming part of more comprehensive advancements in product packaging which address the resource efficiency throughout the lifecycle of the product and its packaging.
Building standardised reporting metrics and labels as a platform for communicating with consumers is currently starting to develop and will provide brand owners and retailers the tools to capitalise on innovations.
Collaboration on such projects across sectors will provide opportunities for all parties to advance their own CSR goals, the research shows.
Lightweighting will continue at pace in the future as brand owners look to reduce costs and improve their environmental credentials with consumers. It will move towards greater penetration in sectors where the opportunity has already been identified.
More brand owners will take up the innovations which have been achieved by the industry leaders.
Source: marketresearch.com
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