To mark the launch, it’s offering Facebook fans the first chance to get their hands on the limited edition items.
The branding on the Heinz Tomato Ketchup and Heinz Beanz products have been removed as part of the Selfridges’ in-store promotion, which aims to focus on a product’s quality and function rather than its packaging or advertising image.
The ‘No Noise’ campaign will go live in Selfridges stores from 10 January, but Heinz Facebook fans can take the limited edition products home by entering the Facebook competition, which launches today.
Jamie Holtum, marketing, Heinz Tomato Ketchup, said: “Heinz is delighted to work with the team at Selfridges alongside other iconic brands. The concept is a really unique way to remind our customers that ‘it has to be Heinz’.”
Alongside the de-branded bottles, the It Has To Be Heinz message will be reiterated in the Heinz Tomato Ketchup TV ad, Invisible Bottle, which has returned to UK TV screens and will run for more than two months.
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