Heinz has announced the launch of a new Pickle Ketchup, a new condiment combining the tangy, savoury flavour of pickles with the classic taste of Heinz ketchup.
The latest addition was developed to deliver on consumers’ desire for unique, elevated and nuanced flavour experiences. The new sauce uses natural dill flavouring and onion powder to give the pickle flavour.
Katie Peterson, director of Heinz innovation at The Kraft Heinz Company, said: “Increased desire for tasty, yet unexpected condiments has served as our innovation north star for the last several years. The current pickle craze in America mirrors the irrational love Heinz fans have for the brand, so it only made sense for our newest ketchup to blend these two beloved tastes together.”
Pickle Ketchup will begin rolling out on shelves in the US early next year, while it is currently rolling out in select retailers in the UK, with expansion into additional markets later this year and in early 2024.
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