The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
Heinz has teamed up with American film production company, Paramount, to create a new pasta sauce inspired by the mafia movie The Godfather. Heinz & The Godfather pasta sauce is made with the ingredients mentioned by the character Peter Clemenza in the film as he teaches Michael Corleone to cook the perfect sauce. Heinz's method for crafting the pasta sauce involves starting with sun-ripened tomatoes from the company's suppliers in Italy. The sauce is then prepared by simmering the tomatoes with olive oil and garlic, along with the addition of meatballs and sausage and seasoned with salt and pepper. Caio Fontenele, Heinz's new ventures director, said: “Paramount Pictures’ The Godfather remains one of the greatest films in cinema history. And, after we watched Clemenza teaching Michael how to make his perfect pasta sauce, alongside seeing a rising trend on social media of people replicating recipes from their favourite films and TV series at home, we knew it had to be Heinz that finally brought this iconic recipe to the nation.” Rebecca Jenkins, VP of Consumer Products for Paramount Global, added: “At Paramount, we are always looking for new and innovative ways to bring our beloved stories and characters to fans. Our collaboration with Heinz brings one of cinema’s most iconic meals from the big screen onto dinner tables.” The Heinz & The Godfather pasta sauce is currently available for five weeks exclusively at Waitrose stores nationwide for an RRP of £3 per 490g jars.
