“Our present four regions will merge into three new, and at the same time take seat in the corporate leadership team,” said CEO Cees de Jong. “Each region will be headed up by a group vice president and they will report directly to me. We strengthen our customer-centric approach and move regional commercial decision making and corporate leadership closer.”
The three new regions are:
“We match regions that are closer to each other geographically and also to a large extent commercially when it comes to customer lay-out, buying habits and consumer preferences,” said de Jong. “For instance, in North, Central and South America we see growing interaction between the regions and consumer demand for regional availability of products they are accustomed to from their home markets.”
The reorganisation entails a change in the management structure. In addition to the executive board members, Cees de Jong, Klaus Pedersen, Knud Vindfeldt, Henrik Dalbøge, Carsten Bennike and Jesper Allentoft, the corporate leadership team will consist of Winnie Büegel (compliance), Christian Barker (strategic development) and the new group vice presidents Jacob Vishof Paulsen (EMEA), David Carpenter (Americas) and Sten Estrup (APAC).
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