Running until the end of June, Pepsi Max Football will be supported by a multimillion pound above the line plan and new TV advert that celebrates football and music.
The TV advert will be supported by a full digital and in-store campaign. The Now is what you make it creative is set to air in nearly 100 countries and features the 2014 Pepsi Max all-star football lineup of Robin van Persie, David Luiz, Sergio Ramos, Sergio Agüero, Jack Wilshere and four-time player of the year, Leo Messi.
The advert features singer/songwriter Janelle Monáe’s version of David Bowie’s Heroes.
In-store activation will engage shoppers with bold display solutions ensuring maximum exposure for the Pepsi Max Football campaign. In addition, shoppers can unlock Pepsi video content through Blippar via promotional packs of Pepsi, as well as playing an augmented reality football game.
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