The YoCrunch Cereal Bowl combines Kellogg’s cereals such as Frosted Flakes, Froot Loops and Special K in a new dome-shaped top with YoCrunch’s yogurt.
“Nearly two thirds of yogurt consumers are already adding toppings to their yogurt, with cereal and grains second in popularity only to fruit,” said YoCrunch senior brand manager Elliot Shifrin. “We are excited to partner with Kellogg’s to bring its strong brands and great tasting cereals into the YoCrunch family, and expect that our consumers will be delighted with the ‘shake and eat’ container that delivers delicious flavour, convenience and the nutritious dose of fun they have come to expect from YoCrunch.”
“It is increasingly common for our consumers to enjoy their favourite Kellogg’s cereal with yogurt,” said Noel Geoffroy, senior vice president, marketing and innovation for Kellogg Company’s US Morning Foods business. “Our collaboration on the YoCrunch Cereal Bowls is the perfect marriage between two breakfast favourites in an easy, convenient package that makes it simple and fun for people to enjoy the protein and other nutrition benefits of yogurt and cereal for breakfast and snack occasions.”
Source: The Dannon Company
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