Co-branding will play a vital role in the new agreement, with water coolers manufactured by Blupura and distributed by BevPlus due to be promoted under the logos of both companies.
The deal was recently signed in Cape Town at Hotel Verde, regarded by many as ‘Africa’s greenest hotel’.
South Africa is currently one of the most important cooler markets, according to Blupura, and the brand has stated its intention to enter other world markets in the near future.
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