Danone introduces new flavour to Volvic Touch of Fruit sugar-free portfolio

Danone has expanded its Volvic Touch of Fruit sugar-free portfolio with the launch of a new flavoured water with added vitamin B6. 

Volvic’s Touch of Fruit Peach & Raspberry Vitality with added vitamin B6 combines white peaches with floral raspberry notes. The new addition is sugar-free and contains less than four calories per serving.

Gemma Morgan, category marketing director at Danone, said: “The Volvic Touch of Fruit range has been delivering strong growth across the market in the last year, and the launch of this popular flavour combination is a tasty way to help even more people stay hydrated”.

She continued: “Consumers are looking to make more mindful food and drink choices, and we believe flavoured water has a key role to play in offering a refreshing alternative to soft drinks, that won’t compromise on taste. As the category continues to evolve, we’re seeing greater uptake from retailers for our market leader, Touch of Fruit, with the sugar-free range particularly driving continuous growth for the brand.”

Volvic’s Touch of Fruit Peach & Raspberry Vitality is available in a 1.5-litre bottle in Asda stores until March 2022, before being rolled out to other large supermarkets and impulse channels.