Thank you to our elected representatives in the US House for seeking more broad-based solutions to financing health reform, rather than a discriminatory and punitive tax. And thank you to members of the beverage industry for your efforts. All the meetings, calls, letters and outreach from this industry and our many coalition partners gave critical support to our allies in the House and helped tip the balance to opposition to the tax.
We are not out of the woods in Congress yet. With such a large package to finance, there are plenty of other points in the legislative process where proponents of a tax on juice drinks and soda can try to intervene. This is why the Americans Against Food Taxes coalition and the advertising campaign are so important.
On Friday, we told you that the coalition would launch an advertising campaign. Today, the television ad began airing on CNN, FOX and MSNBC. You can also view the TV ad on YouTube – and don’t forget to rate it. Lastly, you can always visit the Coalition’s website at any time to view the TV or print ad and hear the radio spot.
Your membership in ABA and the coalition are so very important. If you have not yet joined Americans Against Food Taxes, please join us and spread the word.
Sincerely, Susan Neely
As the TV ad says: ‘Taxes never made anyone healthy. Education, exercise and balanced diets do that.’
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