At FoodMattersLive in London, Claire Phoenix talked to Pearlfisher futures director Sophie Maxwell and business strategy director Shaun Jones about the major move to gluten free.
Global design and branding agency Pearlfisher is responsible for giving strength via branding to products such as Froosh, ManoMasa Tortillas, The Food Doctor, Lurpak, Waitrose Smoothies, Genius Gluten Free Bread and Go Macrobars, Snog frozen yogurt and Strong protein shakes.
In this interview, futures director Sophie Maxwell and business strategy director Shaun Jones explain the major move to gluten free.
Recorded, produced and hosted by: Claire Phoenix, Andreas Exarheas and Bill Bruce
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