Soft drinks manufacturer Britvic has announced the launch of a new marketing campaign for its Tango brand of fruit-flavoured carbonates.
Launching this week, the Tango is Back campaign marks the return of the brand to British television screens and will continue to be broadcast during the summer months. The “multi-million pound campaign” focuses on the experience in every sip of Tango, and features one Tango fan as he goes through “the five stages of tang”.
The marketing effort also includes a fully integrated digital element, with the new advertisement being additionally shared across on-demand platforms and complemented by a social media campaign.
Tango brand director Jo Spencer said: “Following on from the launch of Tango blood orange earlier in the year, we are very excited to be rolling out the new Tango campaign and drive talk ability about this fantastic iconic British brand. Our considerable investment in this campaign shows our commitment to supporting Tango and further driving consumer appeal and sales.”
© FoodBev Media Ltd 2024